Lenders are looking for ways to way to minimize risk and fraud and ordering that pizza might make the difference in getting that loan!

Data mining companies are used by lenders to gather different types of information on the borrower. One type of data collected is address verification to compare where you have your pizza delivered to see that it matches the address on your loan application!

These companies gather the available information from different sources and avenues to glean snap shots of a borrowers credit-worthiness. A lender once told me that he looks for 2 things when considering lending to a borrower – not only their ability to pay, but their willingness to pay.

Read more detail in the LA Times…